Simple Stakeholder Map for Jira

Simple Stakeholder Map helps you identify key people around your Jira project, plan communication, and improve engagement without leaving Jira.

What you can do

  • Plot stakeholders on a Power vs Interest matrix to prioritize attention
  • Organize outreach work in a Communication Command Center
  • Compare current vs desired engagement with SEAM analysis
  • Keep project data scoped in Jira with no extra database setup
  • Work from a project page app that adapts to the current Jira project context

How the app is organized

You use three connected areas:

  1. Stakeholder Map: Visual grid for influence and interest
  2. Communication Tasks: Plan and track follow-ups
  3. Engagement Review: SEAM gap analysis and progress checks

Core concepts

Power vs Interest

Each stakeholder is positioned by:

  • Power: Ability to influence project outcomes
  • Interest: Level of involvement or concern

This creates four practical strategy zones:

  • Manage closely (high power, high interest)
  • Keep satisfied (high power, low interest)
  • Keep informed (low power, high interest)
  • Monitor (low power, low interest)

SEAM (Stakeholder Engagement Assessment Matrix)

SEAM helps you compare how engaged a stakeholder is now vs where you need them to be.

Levels used by the app:

LevelDescription
UnawareDoesn’t know about the project
ResistantAware but opposed to the project
NeutralAware but neither supportive nor opposed
SupportiveUnderstands and supports the project
LeadingActively champions the project

Who this app is for

  • Project managers and delivery leads
  • Product owners and program managers
  • Teams that need stakeholder clarity in Jira projects
  • New team members onboarding into project governance

Data Scope

All stakeholder records, communication tasks, and engagement data are scoped to the current Jira project.

Documentation map

Next: Getting Started to set up and create your first stakeholder map.